top of page
The $10 Million Instant Ticket
The team took on the challenge of introducing a premium high-stakes scratch-off game.
Key insight: Players want to try the ticket for a chance at the $10 million jackpot and millions in prizes up for grabs. And, they want to try it again because it boasts the best odds to win $500.
Out-Of-Home + OOH-Retail
Out-Of-Home-Retail
Retail-Outside, Gas Pump TV
Broadcast and Terrestrial Radio
$10 million The $10 million
00:00 / 00:15
Display Ads
Webb/App, Social, Email, & Push
Illinois Lottery Over $330 Million On One Game! And, $10 million top prizes!
Illinois Lottery Folks Are GOING FOR THE MILLIONS And they're winning!
Valentine's Owned Digital Cross-over
Illinois Lottery This Valentine's Day, Gift BIG With a chance at $10 million.
.png)
bottom of page