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WORK

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Current Side Project

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Tired of the red squiggly line?
Check out Paul Nocchi and I's project to get this word in the dictionary, for good!
Sign the petition & take the survey!

Web/UX

Workleap (NEW!) 
Spring Launch - Website UX and copy overhaul


 

Campaigns 

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Workleap (NEW!)
Spring Launch

Paid Digital - Video, Static, et al.

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Illinois Lottery 
Fast Play Campaign

OOH, Retail, Radio, Film, Web/UX, Digital, Social, Email, & Push  

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Illinois Lottery 
March Instants Campaign

OOH, Retail, Radio, 
Film, Web/UX, Digital, Social, Email, & Push  

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Sunshine Dairy 
Sadie The Lady Milkman

Print, Radio, & Social 

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Portland Police Bureau
Red Means Help

Transit, PR, & Gorilla 

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Western Union
Airport Poster Campiagn

Owned/Paid

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Illinois Lottery 
Record Breaking
Social Engagement

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Illinois Lottery 
Social, Email, Push Notifications, & Snap-Filter 

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Dollar Shave Club, GI-BRO Social Content

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Janie's Bakes Holiday Playlist
Social, Film, & Brand Experience

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Illinois Lottery  
Licensed Brand Partnerships

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Illinois Lottery  
Sports Promos and Content

Broadcast

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Consumer Cellular 
The Way You Like It

National TV, and Streaming 

B2B - Long Form

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Illinois Lottery
The Lottery Lowdown

Periodical 

BRANDS

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ABOUT ME

BRAND, AGENCY, & ENTERTAINMENT EXPERIENCED WRITER 

 

I’M A WRITER AND COPYWRITER WHO STARTED IN ENTERTAINMENT AND FOUND MY WAY INTO MARKETING AND ADVERTISING. ALONG THE WAY, I’VE CRAFTED STORIES ACROSS NEARLY EVERY TOUCHPOINT—RETAIL, OOH, DIGITAL, SOCIAL, AND BROADCAST—FOR A WIDE RANGE OF INDUSTRIES, INCLUDING TECH, FINANCE, GAMING, CPG, FOOD, AND AUTOMOTIVE.

WITH A DEEP UNDERSTANDING OF BRAND VOICE AND AUDIENCE ENGAGEMENT, I DELIVER CREATIVE SOLUTIONS THAT CONNECT BRANDS TO THE PEOPLE THEY WANT TO REACH. WHETHER IT’S A ONE-OFF CAMPAIGN OR A FULL-SCALE CONTENT STRATEGY, I HELP BRANDS SAY WHAT MATTERS

 

EMAIL: MATT@THECOPYMATT.COM

PHONE NUMBER: 3478344182

LINKED-IN

 

© 2025 by Matthew Bailey

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